Tuesday, January 25, 2011

What do you want to be when you grow up?

If you asked me that question maybe 15 years ago, I’d answer it in a different manner every weekend. I’m pretty sure that my career aspirations back then teeter-tottered between being an astronaut, a teacher, a news anchor, or an FBI agent. Thankfully, I have come a long way over the last decade and a half…


I have realized that I paid a lot more attention in classes such as Sports Marketing and Crisis Communications over classes such as Chemistry and Electrical Engineering. Thus, ideally, I would like to combine my interest in public relations with my passion for sports and make a living out of it. 


What does all of that mean? Basically, it means that I would like to be the next Paul Hicks. Hicks serves as the Executive Vice President of Communications and Public Affairs for the National Football League. However, don’t write him off as just another sport executive; Hicks has a strong background in public relations, as he previously led the American operations for Ogilvy Public Relations Worldwide.


I'm not too sure yet of how I'm going to get there. The only thing I know for a fact is that I want to go back to school in a year or two and pursue an MBA in marketing. I don't have one "do-or-die" way of achieving this career path in mind. I believe that I am one of the fortunate few who can combine my two loves through several outlets, whether it is going the agency route or an athletic league route. I feel like in today’s PR sphere, some agencies out-do several organizations’ in-house PR teams and vice-versa. 

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